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Science Museum Group

Audience of the Future: Robots Mixed Reality Experience

The Science Museum Group is a partner in a consortium to develop and test new audience experiences using cutting edge mixed reality technology with commercial potential.


The project seeks to address questions about what museums might look like in the future and how mixed reality (MR) technology, among others, will shape the way audiences consume science and culture. Its aim is to re-imagine the future of museums through storytelling and cutting-edge technology, allowing visitors to experience museum environments and collections like never before.

The project will innovate across three areas—technology, content/experience and business model—and will demonstrate scalability through the potential for UK or international touring of the product.


The project will combine the latest mixed reality technology from Magic Leap with immersive theatre, to create two separate location-based adventure game visitor experiences, featuring multi-sensory and highly interactive worlds.

For updates on progress, follow the project blog.

Project team

  • Tilly Blyth, Head of Collections and Principal Curator
  • Mark Cutmore, Head of Commercial Experiences
  • Roger Highfield, Science Director
  • Zoe Palphramand, Project Manager: Audience of the Future
  • Dave Patten, Head of New Media
  • Bethan Ross, Senior Audience Researcher
  • Ben Russell, Curator of Mechanical Engineering
  • John Stack, Digital Director
  • Andrew Stone, Project Manager: Audience of the Future

Project partners

The project is funded within the Audience of the Future programme by UK Research and Innovation (UKRI) through the Industrial Strategy Challenge Fund.

The consortium partners are:

  • Almeida Theatre
  • Factory 42
  • Magic Leap
  • Natural History Museum
  • Science Museum Group
  • Sky
  • University of Exeter